Compliant Chiropractic Marketing Is Easier Than You Think!
The purpose of doing a health screening for the public is to introduce potential patients to your practice and the services you offer. There’s nothing wrong with that! The mistake most commonly made in our profession is that screening comes along with an offer–and in doing so often induces the potential patient into the office with some type of a discount or a free item or service. That is where good doctors go wrong. Unfortunately, a defense of, “but everyone does it,” will not serve you when questioned for healthcare law violations.
Follow The Right Steps – Price and Code Correctly – Have Written Policies
Create an actual screening service in your practice. Apply the correct CPT code to the service and make it a regular part of your master fee schedule. Set policy that states what this service includes in your practice.
Make Your Office A Safe Haven For Unsure OR First-Time Chiropractic Patients
An office can offer a pre-acceptance interview with a patient at no charge, if this is a routine part
of your initial visit procedure, is not advertised in public and no evaluation or treatment is given. Often, this is the best procedure for allowing a patient to come in and find out if they are even in the right place, or are a good candidate for care, while avoiding the claim of financial inducement.